UiQ TV: Is a move to Public Cloud right for you?

Discover whether public cloud migration is the right strategic move for your organization with expert guidance from Will Ballow, Head of Solution Sales at Ultima.

Many businesses approach public cloud as simply another form of data center hosting, missing the transformative value that comes from rethinking applications, architecture, and operational processes for cloud-native efficiency. This fundamental misconception leads to disappointing outcomes where organizations achieve neither the cost savings nor the scalability that public cloud promises. Learn how to avoid the common pitfall of “lift and shift” migrations that replicate on-premises infrastructure in the cloud with oversized virtual machines running constantly, resulting in higher costs than traditional hosting without capturing any cloud benefits.

The key to successful public cloud adoption lies in understanding how to architect applications for elastic scalability, automatically scaling resources up during peak demand and down during quiet periods to pay only for what you actually use. W Balo explains Ultima’s comprehensive approach to cloud transformation, which spans hybrid cloud management, private cloud optimization, and full public cloud services including critical application layer support. With expertise across modern application stacks including Kubernetes, containerization, and DevOps methodologies, Ultima ensures your cloud migration delivers genuine business value through improved agility, reduced costs, and enhanced performance rather than simply relocating existing problems to a more expensive environment.

Whether you’re evaluating initial cloud migration, optimizing existing cloud deployments that aren’t delivering expected returns, or managing complex multi-cloud and hybrid environments, Ultima’s solution specialists help you navigate the journey strategically. The right cloud approach depends on your specific applications, business requirements, and operational capabilities—not every workload belongs in public cloud, and success requires honest assessment of which applications benefit from cloud migration versus those better served by alternative infrastructure models.