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UiQ TV: Exploring Lifecycle Management with Mark Pickin

Mark, our Lifecycle Specialist Manager discusses what Lifecycle Management is and why it’s important.

Digital Workspace

Many organisations face the same challenge when managing IT infrastructure: too many contracts, too much complexity, and too little flexibility. With different vendors, timelines and service levels, maintaining control can be difficult and costly. These issues affect not only operational efficiency but also how effectively budgets are used across the IT lifecycle.

In this UiQ video, Mark Picking, our Lifecycle Specialist Manager at Ultima, shares how his team helps customers overcome these challenges through smarter, more flexible maintenance strategies. Drawing on over 23 years of experience, Mark explains how Ultima supports more than 200 clients across diverse sectors, providing tailored maintenance solutions that deliver substantial cost savings, often more than 40 percent compared to OEM contracts.

The Opportunity: Rethinking Maintenance for Modern Infrastructure

Traditional maintenance models often lock organisations into rigid contracts that no longer align with business needs. A more modern, agile approach focuses on flexibility, allowing support agreements to scale with demand and adapt as technology estates evolve.

This flexibility creates room for proactive lifecycle planning, enabling IT leaders to reinvest savings into innovation and transformation rather than administrative upkeep. It’s an opportunity to turn maintenance from a fixed cost into a strategic advantage, freeing teams to focus on performance, optimisation, and growth.