Music enthusiast,
Problem solver,
Datacentre Master.

“Every workload, the people responsible for it, and the IT technology it relies on, is on a continuous journey

I have spent over 15 years working with customers of all sizes and from different industries on strategies to optimise IT infrastructures across datacentre, public cloud and business continuity.

While technologies have moved rapidly over those years, one thing never does; the need to simplify, optimise investment and deliver value to the bottom line.  Mastering the art of delivering IT platforms that are flexible, modernised while ensuring your data is protected is both a personal passion and professional commitment.”

Richard Choi, Head of Datacentre Presales at Ultima

Watch Richard’s story here:

Watch Richard’s story here:

Cloud Adoption. It’s straightforward, or is it?

58 %

of companies use on-premise data centres, however cloud use is growing at tremendous speeds.

89 %

of companies say they will use hybrid cloud services by 2025.

95 %

of companies are migrating applications to the cloud. 50% find it more difficult than expected.

Richards’s top picks

Ultima propositions:

HCI Assessment service:

Build the right Hybrid Cloud platform and simplify operations from on-premises to the cloud.

Storage Assessment:

Are you looking for a tech refresh of an existing Storage Array? Our assessment covers an extensive review and best practice guidance on suitable new solutions.

Backup and DR Assessment:

Ensure your organisations can return to normal operations, in the event of an outage, data loss scenario or breach.

Vendor collaborations:

Hybrid Cloud. Simplified, leaner and greener:

HPE claim their GreenLake portal can result in a 65% increase in productivity for IT teams. Find out how we can help you achieve optimum efficiency.

Simplify Hybrid Cloud Management:

Watch Richard and Head of Sales Solutions, Will Barlow, chat through HPE GreenLake’s answer to simplifying Hybrid Cloud and the key advantages available to your business.

Ransomware. Navigating the data deluge:

Partnering with Commvault, you can secure your data, drive your data strategy, protect against ransomware and accelerate growth.

In partnership with

Get your time back to innovate

The cloud landscape is forever changing, and we understand how complex managing more than one cloud service can be. We’re here to help you centralise your hybrid IT strategy and give you back the time you need to innovate.

Meets our experts

Meet Stuart - Head of Workspace Presales

Meet Teri – Resources Team Leader

Meet Craig – Head of Cloud Presales

Meet Danielle – Public Sector Leader


We like to provide our customers with speedy and agile procurement options. Our INTERACT portal is ideal for ‘one click’ purchasing options.

Content Hub

Take a look around our Content Hub to uncover a wealth of resources, designed to help you with your cloud business needs.


Have a question or a challenge for our Datacentre Master?

Submit here and Richard or a member of his expert team will be in touch.


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